Leaves Retail Industry after 23 years to Team up with Dental Fix Rx
Name: Pete Ritchey
Launched My Dental Fix Rx Franchise (Month/Year): January, 2015
Service Area: Pete owns the Eastern Cleveland location that is about an hour north of his home in Massillon. He also splits central Cleveland with another franchisee who owns the territory in Western Cleveland. He owns a second territory in Central Cleveland but will get that up and running once he develops his current market further.
Pete grew up in Canton, Ohio, where he gained a lot of his background knowledge on entrepreneurship. His first business venture was with a partner running a flooring company where they installed a variety of floor types. After 23 years in the flooring industry, he was ready to go into business on his own and wanted to be a part of developing something unique in a niche market. Dental Fix Rx’s flexible business model and single operator format attracted him to opening up his own service van. The business opportunity was a breath of fresh air for Pete and he has already accomplished tremendous growth. Pete’s goal is to expand and have another van or two up and running in the future. Once he has that established, he would like to switch into more of a sales/management role.
- Q: What were the most unexpected challenges of opening your franchise?
It was establishing a name for myself and introducing the services to the dentists in the community. It wasn’t that there was a lot of competition but there was a different service provider that had been in the market much longer than I had. Being the new guy in town, I was starting from scratch and working toward breaking down those barriers. Once I was able to convince the dentist to try a different company and experience for themselves how my service offerings and customer service is different, that’s when the relationships started to build.
- Q: Where did you get most of your advice/do most of your research? Any training resources from corporate that you found to be extremely useful? I was in a unique position because I was in the flooring industry and I did quite a lot of work for dentists in the community. Once I did a lot of online outreach, I was able to talk to each of them and express my interest in bringing this type of business to the area. They all told me that they thought it sounded like the perfect opportunity for the market and that they would consider using it once I gotten started. Connecting with my hometown dentists really opened my eyes to the opportunity and need for a type of service in the community.
- Q: What advice do you have for individuals who want to own their own franchise? I would say work hard and don’t get discouraged. It’s a numbers game—the more people you see, the higher the chances you have of making a new connection. Whether being there at the right time or hearing how you can help them in the future, you increase the likelihood of a yes. Your exquisite customer service is the best way to have dentists remember you and will have them consistently choosing you as their go-to solution. It’s also important to put money aside as cushion while you get up and running. This will give you an excellent opportunity to succeed.
- How has the dental fix franchise changed your life for the better? Compared to my previous career, my hours are much better. Everyone that has worked retail, knows that the hours are insane, weekends and evenings. My home life and stress levels have greatly improved. Of course there are some of those long days but nothing compared to retail.
ABOUT DENTAL FIX RX:
Founded in 2009, Dental Fix RX is a fast-growing mobile dental equipment repair service franchise that is revolutionizing the dental service industry by delivering immediate, on-demand equipment service, hand-piece repairs and cost-effective consumable products through its network of highly-trained franchise professionals. With local franchise owners serving businesses within their market, Dental Fix RX completes repairs on-site from mobile repair centers that are equipped to fix a wide range of equipment found in any practice – from compressors to chair upholstery. The company has sold more than 250 franchises that service over 18,000 customers throughout North America. For more information, visit www.dentalfixrx.com. For franchise information, call (855) 242-5230 or visit www.dentalfixrx.com/franchise/.